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North Bay Credit Union announced today that it has joined the Banking-as-a-Service (Baas) Association. The BaaS Association provides a unified voice for financial institutions engaged in the business of Banking-as-a-Service.

The association, formed in 2022, promotes, supports, and advocates for BaaS financial institutions that serve millions of customers and members in a safe and compliant way. The BaaS Association also helps establish sound bank-fintech partnerships, including those who provide banking services for underbanked and underserved communities.

“North Bay Credit Union is excited to again be leading the way for credit unions to better serve the needs of our communities. We recognize the growing role of fintech firms in our market and we are prepared to serve their unique needs,” said Chris Call, CEO, North Bay Credit Union. 

“We’re especially excited to see how working with these fintech partners, products and services can be offered safely and securely to those in our communities with limited banking options, which is a core part of our mission as a people-helping-people credit union,” Call said.

Dave Mayo, Co-Founder of the BaaS Association, said “Our goal is to address some of the challenges BaaS banks and fintechs face around awareness, industry standards, and new technology as it emerges.”